1 day
25 speakers
November 18, 2019 Start: 9:30
Digital leadership center SAP
Kosmodamianskaya naberezhnaya, 52/7
NOVEMBER 18, 2019
Start: 9:30
Future of Media

ADV Future of Media – are the most up-to-date trends in media, technologies, and marketing from leading Russian and international experts.

In a rapidly changing market environment advertisers seek new solutions to build effective communication with their consumers. This year industry experts will present four strategies for tomorrow: Voice, Video, Content, E-COM that will help brands grow their business even in the face of stagnation.



Opening session

Registration and welcome-coffee
9:30 – 10:20
Opening Remarks
10:20 – 10:25
Dmitry Korobkov
Founder of ADV
Wake up-presentation: Transforming your Company: Shifting from Reactive to Proactive
10:25 – 10:55
Fred Krieger
Founder and CEO of Scoro (UK)
Presentation: 4 ways for tomorrow
10:55 – 11:15
Elena Kustova
Chief Commercial Officer of ADV
James May
Chief Growth Officer of ADV

Strategy 1. Voice

Presentation: Future Personal Assistants
11:15 – 11:25
Vadim Dyakov
Innovation Director of ADV
Panel Discussion: Voice… Voice? Voice!
11:25 – 11:55
Moderator – Dmitry Korobkov
Founder of ADV
Daniil Kolesnikov
Marketing Director, "Yandex.Alisa"
Lev Krol
Head of Marketing for the "Smart Speaker" and "Voice Assistant” projects, Mail.ru
Kirill Petrov
Co-founder and Managing Director, Just AI
Vladimir Sveshnikov
CEO of Vera Voice

Strategy 2. Video

Presentation: Synergy of video and data
11:55 – 12:05
Igor Perevozchikov
CEO of ADV Lab and ADV Benchmark
Panel Discussion: The role of Video in the new market realities
12:05 – 12:35
Moderator – Igor Perevozchikov
CEO of ADV Lab and ADV Benchmark
Alex Tolstogan
Ivan Grodetsky
CEO of Okko Online Cinema
Artem Musinov
Director of Digital Products and Innovation at VimpelCom
Eduard Iloyan
General Producer and Chairman of the Board of Yellow, Black and White, Co-founder of Start video service

Strategy 3. Content

Presentation: Content that sales
12:55 – 13:05
Elena Belova
CEO Havas Media
Panel Discussion: Content as a sales tool
13:05 – 13:35
Moderator – Elena Belova
CEO Havas Media
Victoria Yaroslavtseva
Category Manager SWB, RB Health
Julia Koneva
Marketing Communications and Strategic Brand Development Director, VimpelCom
Alexander Stratilatov
Managing Partner, JAMI
Tatiana Mingalimova
journalist, blogger

Strategy 4. E-COM

Presentation: A single e-com coordinate system
13:35 – 13:45
Ksenya Zazulova
CEO Reprise
Panel Discussion: New growth opportunities for e-com sales
13:45 – 14:15
Moderator – Nadezhda Shilova
Dmitry Medvedev
Marketing Director, Perekrestok
Tatyana Kashchenko
Head of Customer Service at VK.com
Eugene Kuzmenko
CEO of Omni Sale
Andrey Osokin
Marketing Director, goods.ru

Closing session

Closing Remarks
14:15 – 14:20
Elena Kustova
Chief Commercial Officer of ADV

Registration is closed



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